How will our services make a difference to your online marketing campaign?
Our performance based approach involves a four step process to managing your PPC campaigns:
1. Understand Business Goals & Define Objectives
Our analysts have managed online advertising campaigns for a large number of diverse businesses ranging from local service providers to multi-national companies. We feel that every client has valuable insights about their business activities. Understanding your business needs is crucial to help you define objectives for paid search marketing campaigns.
2. Review Structure
After we have agreed on the campaign’s objectives, our search marketing experts will take over and:
- Define campaign structure
- Generate keyword lists
- Create customised adverts
- Devise bid strategies
- Implement tracking solution
- Test campaign settings
We will ask you to review our ads and keywords so that you have the opportunity to suggest any important changes that you feel are required before the campaign goes live.
3. Run & Optimise
Now that the account has been set up with your approval, we run campaigns across the desired search engines such as Google, Yahoo and Bing/MSN and monitor their performance on a daily basis. Our marketing analysts will endeavour to continuously optimise campaign performance to reach an optimal ROI.
4. Reporting
Additionally, you will be emailed campaign performance reports that detail the impressions, clicks, positions, costs and conversions so that you are able to compare the effectiveness of paid search for your business with your other marketing channels.
Monthly Strategy Review
Seasonality, supply chain issues, budgetary adjustments, staffing levels, etc are bound to change often and we believe these are best discussed with your Forward3D Lite Account Manager during the monthly strategy review so that we are aware of the changes that may need to be made, well in advance.
Of course, if you need a change to be made during the month, you can always contact us.
Service Summary
- Set Campaign Goals
- Initial Account Setup within 3 days
- Keyword Generation
- Campaign Bid Management and Optimisation
- Bi-weekly/Weekly Campaign Performance Report
- Monthly Strategy Review
- Unlimited Online Support
- Services renewable on a monthly basis - > No tie-in
Our Offer:
We are pleased to offer you two options for your paid search marketing needs:
| Lite Standard | Lite Premium | |
|---|---|---|
| Management Fee | £450 | £900 |
| Number of Keywords | Unlimited | Unlimited |
| Weekly Reporting | - |  |
| Bi-weekly Reporting | |
- |
| Monthly Reporting | |
|
| Unlimited Online Support | |
|
| Set up time | Up to 3 days | Up to 3 days |
| Dedicated Account Manager | - | |
| Unlimited Phone Support | - | |
Note: The management fee does not include your search engine advertising costs.
We understand that some of our clients prefer to liaise with a dedicated account manager, especially when they need frequent changes to be made. Of course, if you have some special requirements, we would be more than happy to hear from you and we will do our best to help you in addressing them.
